What is "The Concept" for Virtual Assistance

Although many in the virtual assistance industry will agree that marketing our industry is conceptual in nature, few agree on just what the concept is that we are marketing.  Therein lies the problem of why many VAs don't have successful practices.

It's my observation that many who are trying to market the concept have simply adopted a concept that they have read about or heard about, instead of formulating the concept from a real understanding of our product.  Most websites that you visit spend time explaining what a VA is and little time about who they are and what they can really do.  As a result, they basically explain the problem but don't offer a solution to the problem.  Few spend time really giving you enough information about their background and experience to spark interest once the potential client understands the concept.  What is a Virtual Assistant is our definition, it is not our concept to be used for marketing.

We market service and our concept is really time redemption.  The concept of how much time our potential clients can save is a key component as we seek to partner with them.  It doesn't really matter if they are a small business owner in a brick and mortar structure or a home based entrepreneur working from a corner of the bedroom.  Both need to redeem the gift of time in their schedules and the partner VA who can show them how is invaluable.

My clients work with me because I have demonstrated how they can save three months out of each year by working with a "Champion VA."  Too many have entered our profession just because they have a computer, mouse and internet access but really don't have a clue about what we do.  Clients want results.  Giving them back three months of their valuable time is right on the money.  Time is money to them and they want plenty of both.  Whatever the client's niche may be, they can understand that concept and embrace it.  Whether or not I am the fit for that client is another discussion, however, the concept is still invaluable.

So on the road to becoming a Champion VA, make sure that you understand the concept.  It will make a huge difference in your practice.

Comments

[Becki Noles]

Way to go and I LOVE the new blog! Thanks for speaking the truth and being a CHAMPION for the VA industry.
Becki

[Terry Green]

I am so glad I found your blog! You hit the nail on the head when you said: "Too many have entered our profession just because they have a computer, mouse and internet access but really don't have a clue about what we do." As a VA who's taken both your VA Boot Camp and your 16-week VAU course, I know you definitely "walk" your talk.

Terry L. Green, MVA
http://www.myfastype.com

[Shelly A. Woodum]

Hi Janet,

I think this is an excellent idea as it reiterates the true meaning of a VA from an exceptional trainer.

You are the number one Champion.

Best Regards,

Shelly

[Virtual Assistant]

Thanks for sharing some tips. Hope this blog gets updated soon.